UK Weekend Box-Office (Aug 26th – Aug 28th)
‘Finding Dory‘ just won’t stop swimming in its 5th weekend, while ‘Bad Moms‘ still left an impact and ‘The Purge Election Year‘ can’t reach the modest heights of its predecessors. All this and more happened last weekend at the U.K. box-office.
Despite there being quite a few adult-skewing new releases, this was a very quiet weekend at the box-office. Takings all around only managed £11.86M making it the lowest grossing weekend since mid-June. With no direct competition for ‘Finding Dory‘, it managed to stay at No. 1 despite being in its 5th weekend as it only fell 32% from last weekend.
But the interesting box-office battle was to take place between ‘Bad Moms‘ and ‘War Dogs‘ with the writers of ‘The Hangover‘ and the director of ‘The Hangover‘ going head to head with each other. The writers, Jon Lucas and Scott Moore won out with their more mainstream ‘Bad Moms‘. While it was unreasonable for ‘Bad Moms‘ to exceed ‘The Hangover‘s 2009 opening weekend of £3.19M but it’s possible that STX Entertainment were expecting a slightly larger opening than the £1.47M take it got. Maybe something approaching £2M to be more in line with its U.S. opening of $23.81M would have been more ideal, but with such a low theatre turn-out this weekend it still managed to be the highest grossing new release.
‘Suicide Squad‘ had its largest drop since its release by falling 49% in its 3rd weekend, but has still crossed the £30M threshold. Below it we find ‘War Dogs‘ which was aiming for ‘The Wolf of Wall Street‘ heights in terms of its marketing, but while that film earned £4.65M at the heights of awards season, ‘War Dogs‘ barely managed £1M in an awkward late-summer slot.
In 5th place we find ‘The Purge: Election Year‘ which was hoping to capitalise on the U.S. election with its title, but unfortunately opened with the lowest haul in the franchise despite many fans considering it to be the best of the trilogy. ‘The Purge‘ opened with £1.01M in May 2013 and ‘The Purge: Anarchy‘ opened in June 2014 with £1.16M, but now with an opening of £801K and the biggest budget of the series (still only £10M) this must be a disappointment for Universal. Perhaps if it opened further away from the better-reviewed ‘Lights Out‘ which managed £558K in its second weekend then maybe ‘The Purge: Election Year‘ could have carved itself a niche in the box-office.
The rest of the Top 10 is mainly comprised of hold-overs with relatively low drops from relatively unremarkable previous weeks. But the biggest drop belonged to ‘David Brent: Life on the Road‘ which fell 65% in only its second weekend as it dropped from 3rd place to 9th place. Its £2.81M takings pale in comparison to ‘Absolutely Fabulous: The Movie‘s £10.91M at the same stage in its run. And in 10th place we find the questionable sequel ‘Mechanic: Resurrection‘ which actually exceeded my personal expectations. The 2011 ‘The Mechanic‘ earned £921K in its January opening weekend and hardly had any staying power, so its 5-years-later opening of £508K was more than most people could have imagined. Expect the film to drop off incredibly quickly, but it’s a minor miracle that this movie is here at all.
Takings were down 24% from last weekend and down 15% from the same weekend last year when ‘Straight Outta Compton‘ exceeded expectations and opened large. Things don’t look great for next weekend, though thanks to the opening of ‘Sausage Party‘ we should see an improvement in overall takings. We’ll also see the openings of ‘Brotherhood‘ and ‘Cafe Society‘ but the Sausage should prevail, but will it topple ‘Finding Dory‘?
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Posted In: 2016 UK Box-Office
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Posted: 30th Nov 16