UK Weekend Box-Office (Feb 2nd– Feb 4th)
‘The Greatest Showman‘ pulls an upset by claiming the No. 1 spot in its 6th weekend and all the holdovers hold strong as ‘Den of Thieves‘ and ‘Phantom Thread‘ make a modest impact. All this and more happened last weekend at the U.K. Box-Office.
In a completely unprecedented turn of events, ‘The Greatest Showman‘ made history this week by being the first time in U.K. box-office history that a movie in its 6th week was No. 1, rising 8% from the previous frame. We’ve had other films come close to this feat before with ‘Arthur Christmas‘ becoming No. 1 for the first time in its 4th weekend in 2011 and ‘Paddington‘ still earning £2M+ in its 6th weekend of release like ‘The Greatest Showman‘, but it’s still not the No. 1 spot. Things continue to look good for ‘The Greatest Showman‘ with a “Sing-A-Long” version on the horizon and with a total gross of £22.13M in its 6th week, it may not be on-par with ‘La La Land‘ which had earned £28.28M in the same amount of time but if this film continues to hold strong over the next few weeks, it could match or top that film’s £30.4M total.
For all the other holdovers in the Top 10, it was a strong week with none of the films dropping more than 40% despite an array of newcomers. The family-friendly films held the best with ‘Coco‘, ‘Early Man‘ and ‘Jumanji: Welcome To The Jungle‘ only dropping 28%, 25% and 28% respectively. We also have awards contenders ‘Darkest Hour‘, ‘Three Billboards Outside Ebbing, Missouri‘ and ‘The Post‘ dropping 38%, 28% and 40% respectively and the blockbuster film ‘Maze Runner: The Death Cure‘ falling 39%.
But as for the newcomers we find ‘Den of Thieves‘ with £1.09M in 6th place. It’s not as strong as previous Gerald Butler openings such as ‘London Has Fallen‘ (£3.22M) or ‘Geostorm‘ (£1.61M) but considering the premise and the casting of 50 Cent, it was a film that was always going to play better to an American audience and it’s a moderate success to debut with more than £1M in the U.K. We also have counter-programming Oscar-prestige film ‘Phantom Thread‘ opening in 10th place with £638K. Its per-theatre average of £3,275 is the 2nd highest in the top 10 and while it may not match the grosses of other awards-contender for this year, it’s already well on its way to beating the previous lifetime totals of previous Paul Thomas Anderson movies with ‘Inherent Vice‘ maxing out at £738K and ‘The Master‘ reaching £1.46M, though it’ll likely lag way behind ‘There Will Be Blood‘ (£4.70M).
Debuting outside the Top 10 we find the Denzel Washington led ‘Roman J. Israel, Esq.‘ opening in 25th place with £22K in 96 theatres with a per-theatre average of £231. Not a good start at all, especially when compared to something like ‘Paddington 2‘ in its 13th week making £64K. It’s not an entirely fair comparison, but it just puts in perspective how weak this opening was. We also have the horror film ‘Winchester‘ opening in 12th with £373K in 336 theatres. It was obviously never gonna open larger than the directors’ previous effort ‘Jigsaw‘ which opened with £1.88M back in October 2017, but considering the star power of Helen Mirren, this is a poor opening.
Due to the lack of strong new competition, takings are down 22% from last weekend and up 1% from the same weekend last year when ‘Sing‘ held onto the No. 1 spot against weak newcomers ‘Gold‘, ‘Rings‘ and ‘Resident Evil: The Final Chapter‘. Next week sees the release of ‘Fifty Shades Freed‘ which’ll likely blast through this dry-spell of mid-to-low-tiered releases to easily become No.1. but it’ll be interesting to see how its opening compares to previous franchise instalments.
If you enjoyed this article, then please consider donating to my Patreon campaign which gets you e-mail updates and exclusive rewards & perks – https://www.patreon.com/trilbee
You can also follow me on Twitter – @TrilbeeReviews
Posted In: 2018 UK Box-Office
Post Views - 1592
Posted: 2nd Mar 18