UK Weekend Box-Office (Feb 2nd– Feb 4th)
‘The Greatest Showman‘ pulls an upset by claiming the No. 1 spot in its 6th weekend and all the holdovers hold strong as ‘Den of Thieves‘ and ‘Phantom Thread‘ make a modest impact. All this and more happened last weekend at the U.K. Box-Office.
In a completely unprecedented turn of events, ‘The Greatest Showman‘ made history this week by being the first time in U.K. box-office history that a movie in its 6th week was No. 1, rising 8% from the previous frame. We’ve had other films come close to this feat before with ‘Arthur Christmas‘ becoming No. 1 for the first time in its 4th weekend in 2011 and ‘Paddington‘ still earning £2M+ in its 6th weekend of release like ‘The Greatest Showman‘, but it’s still not the No. 1 spot. Things continue to look good for ‘The Greatest Showman‘ with a “Sing-A-Long” version on the horizon and with a total gross of £22.13M in its 6th week, it may not be on-par with ‘La La Land‘ which had earned £28.28M in the same amount of time but if this film continues to hold strong over the next few weeks, it could match or top that film’s £30.4M total.
For all the other holdovers in the Top 10, it was a strong week with none of the films dropping more than 40% despite an array of newcomers. The family-friendly films held the best with ‘Coco‘, ‘Early Man‘ and ‘Jumanji: Welcome To The Jungle‘ only dropping 28%, 25% and 28% respectively. We also have awards contenders ‘Darkest Hour‘, ‘Three Billboards Outside Ebbing, Missouri‘ and ‘The Post‘ dropping 38%, 28% and 40% respectively and the blockbuster film ‘Maze Runner: The Death Cure‘ falling 39%.
But as for the newcomers we find ‘Den of Thieves‘ with £1.09M in 6th place. It’s not as strong as previous Gerald Butler openings such as ‘London Has Fallen‘ (£3.22M) or ‘Geostorm‘ (£1.61M) but considering the premise and the casting of 50 Cent, it was a film that was always going to play better to an American audience and it’s a moderate success to debut with more than £1M in the U.K. We also have counter-programming Oscar-prestige film ‘Phantom Thread‘ opening in 10th place with £638K. Its per-theatre average of £3,275 is the 2nd highest in the top 10 and while it may not match the grosses of other awards-contender for this year, it’s already well on its way to beating the previous lifetime totals of previous Paul Thomas Anderson movies with ‘Inherent Vice‘ maxing out at £738K and ‘The Master‘ reaching £1.46M, though it’ll likely lag way behind ‘There Will Be Blood‘ (£4.70M).
Debuting outside the Top 10 we find the Denzel Washington led ‘Roman J. Israel, Esq.‘ opening in 25th place with £22K in 96 theatres with a per-theatre average of £231. Not a good start at all, especially when compared to something like ‘Paddington 2‘ in its 13th week making £64K. It’s not an entirely fair comparison, but it just puts in perspective how weak this opening was. We also have the horror film ‘Winchester‘ opening in 12th with £373K in 336 theatres. It was obviously never gonna open larger than the directors’ previous effort ‘Jigsaw‘ which opened with £1.88M back in October 2017, but considering the star power of Helen Mirren, this is a poor opening.
Due to the lack of strong new competition, takings are down 22% from last weekend and up 1% from the same weekend last year when ‘Sing‘ held onto the No. 1 spot against weak newcomers ‘Gold‘, ‘Rings‘ and ‘Resident Evil: The Final Chapter‘. Next week sees the release of ‘Fifty Shades Freed‘ which’ll likely blast through this dry-spell of mid-to-low-tiered releases to easily become No.1. but it’ll be interesting to see how its opening compares to previous franchise instalments.
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Posted In: 2018 UK Box-Office
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Posted: 2nd Mar 18