UK Weekend Box-Office (Feb 9th– Feb 11th)
‘Fifty Shades Freed‘ opens strong, but at a franchise-low whilst ‘The Greatest Showman‘ and the Oscar-Hopefuls reach numerous milestones. All this and more happened last weekend at the U.K. Box-Office.
With an opening of £6.57M, ‘Fifty Shades Freed‘ is the biggest opening of 2018 so far and is the biggest No. 1 movie since the final weekend of 2017 (Dec 29th – 31st) when ‘Star Wars: The Last Jedi‘ earned £7.94M in its 3rd weekend. In terms of franchise openings, it’s understandably lower then previous entries but the drop-off wasn’t as large as expected. ‘Fifty Shades of Grey‘ opened in February 2015 to £13.55M and ‘Fifty Shades Darker‘ opened to £7.39M two years later; a 41% decrease. However with this £6.57M opening, that drop-off is smaller with it being a 16% decrease. It’s still a 51% decrease from the first movie’s record-breaking opening, but it indicates that fans of the series that were still on board after ‘Fifty Shades of Grey‘ and watched its sequel, for the most part, wanted to see the franchise through to the end. The film will likely perform well over the next week to coincide with Valentine’s Day.
In 2nd place with a 12.2% drop (the smallest drop in the Top 10) is ‘The Greatest Showman‘ in its 7th week with £1.87M. It’s the biggest 7th weekend showing since ‘Avatar‘ in late-January 2010 with £4.86M. With a lifetime gross of £25.39M and rising, along with a sing-a-long version debuting later this month, it seems all-but-certain that ‘The Greatest Showman‘ will overtake ‘La La Land‘s £30.4M to become the highest grossing original musical in UK box-office history.
Despite the success of the Top 2 films, this hasn’t deterred movie-goers from watching other films in cinemas as no film dropped more than 51% from last weekend (with ‘The Post‘ having the biggest dip). Family-fare like ‘Coco‘ and ‘Early Man‘ had drops in the 25% range and the Oscar-hopefuls ‘Darkest Hour‘ and ‘Three Billboards Outside Ebbing, Missouri‘ recently hit the £20M and £10M milestones respectively. They’re also the biggest UK hits for their respective director’s filmography with Joe Wright’s ‘Atonement‘ peaking at around £11M and ‘Pan‘ at around £9.2M and Martin McDonagh’s ‘In Bruges‘ lifetime gross was £4.90M.
Takings are up 10% from last weekend but down a steep 32% from the same weekend last year when ‘The LEGO Batman Movie‘ and ‘Fifty Shades Darker‘ opened. However, on Valentine’s week, we’ll see the arrival of Marvel Studios’ next blockbuster ‘Black Panther‘, Guillermo Del Toro’s romantic Oscar-favourite ‘The Shape of Water‘ and the counter-programming comedy ‘Father Figures‘. ‘Black Panther‘ will easily top the box-office but ‘The Shape of Water‘ could compete well thanks to great reviews and awards-buzz.
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Posted In: 2018 UK Box-Office
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Posted: 17th Mar 18