UK Weekend Box-Office (Feb 9th– Feb 11th)

Fifty Shades Freed‘ opens strong, but at a franchise-low whilst ‘The Greatest Showman‘ and the Oscar-Hopefuls reach numerous milestones. All this and more happened last weekend at the U.K. Box-Office.


#1
Fifty Shades Freed (18)
Weekend Gross: £6,575,190
No. of Movie Theatres: 581
Per-Theatre Average: £11,317
Week of Release: 1st
Total U.K. Gross: £6,575,190

 

 

 

 


#2
The Greatest Showman (PG)
Weekend Gross: £1,875,401
No. of Movie Theatres: 540
Per-Theatre Average: £3,473
Week of Release: 7th
Total U.K. Gross: £25,398,054

 

 

 

 


#3
Coco (PG)
Weekend Gross: £1,241,308
No. of Movie Theatres: 634
Per-Theatre Average: £1,958
Week of Release: 4th
Total U.K. Gross: £11,775,692

 

 

 

 


#4
Early Man (PG)
Weekend Gross: £1,130,466
No. of Movie Theatres: 646
Per-Theatre Average: £1,750
Week of Release: 3rd
Total U.K. Gross: £5,306,430

 

 

 

 


#5
Darkest Hour (PG)
Weekend Gross: £947,051
No. of Movie Theatres: 470
Per-Theatre Average: £2,015
Week of Release: 5th
Total U.K. Gross: £20,842,318

 

 

 

 


#6
Maze Runner: The Death Cure (12A)
Weekend Gross: £728,359
No. of Movie Theatres: 484
Per-Theatre Average: £1,505
Week of Release: 3rd
Total U.K. Gross: £5,330,267

 

 

 

 


#7
Den of Thieves (15)
Weekend Gross: £603,872
No. of Movie Theatres: 396
Per-Theatre Average: £1,525
Week of Release: 2nd
Total U.K. Gross: £2,305,562

 

 

 

 


#8
Three Billboards Outside Ebbing, Missouri (15)
Weekend Gross: £575,977
No. of Movie Theatres: 300
Per-Theatre Average: £1,920
Week of Release: 5th
Total U.K. Gross: £10,287,457

 

 

 

 


#9
Jumanji: Welcome To The Jungle (12A)
Weekend Gross: £565,713
No. of Movie Theatres: 412
Per-Theatre Average: £1.373
Week of Release: 8th
Total U.K. Gross: £35,397,127

 

 

 

 


#10
The Post (12A)
Weekend Gross: £471,980
No. of Movie Theatres: 367
Per-Theatre Average: £1.286
Week of Release: 4th
Total U.K. Gross: £8,378,299

 

 

 

 


With an opening of £6.57M, ‘Fifty Shades Freed‘ is the biggest opening of 2018 so far and is the biggest No. 1 movie since the final weekend of 2017 (Dec 29th – 31st) when ‘Star Wars: The Last Jedi‘ earned £7.94M in its 3rd weekend. In terms of franchise openings, it’s understandably lower then previous entries but the drop-off wasn’t as large as expected. ‘Fifty Shades of Grey‘ opened in February 2015 to £13.55M and ‘Fifty Shades Darker‘ opened to £7.39M two years later; a 41% decrease. However with this £6.57M opening, that drop-off is smaller with it being a 16% decrease. It’s still a 51% decrease from the first movie’s record-breaking opening, but it indicates that fans of the series that were still on board after ‘Fifty Shades of Grey‘ and watched its sequel, for the most part, wanted to see the franchise through to the end. The film will likely perform well over the next week to coincide with Valentine’s Day.

In 2nd place with a 12.2% drop (the smallest drop in the Top 10) is ‘The Greatest Showman‘ in its 7th week with £1.87M. It’s the biggest 7th weekend showing since ‘Avatar‘ in late-January 2010 with £4.86M. With a lifetime gross of £25.39M and rising, along with a sing-a-long version debuting later this month, it seems all-but-certain that ‘The Greatest Showman‘ will overtake ‘La La Land‘s £30.4M to become the highest grossing original musical in UK box-office history.

Despite the success of the Top 2 films, this hasn’t deterred movie-goers from watching other films in cinemas as no film dropped more than 51% from last weekend (with ‘The Post‘ having the biggest dip). Family-fare like ‘Coco‘ and ‘Early Man‘ had drops in the 25% range and the Oscar-hopefuls ‘Darkest Hour‘ and ‘Three Billboards Outside Ebbing, Missouri‘ recently hit the £20M and £10M milestones respectively. They’re also the biggest UK hits for their respective director’s filmography with Joe Wright’s ‘Atonement‘ peaking at around £11M and ‘Pan‘ at around £9.2M and Martin McDonagh’s ‘In Bruges‘ lifetime gross was £4.90M.

Takings are up 10% from last weekend but down a steep 32% from the same weekend last year when ‘The LEGO Batman Movie‘ and ‘Fifty Shades Darker‘ opened. However, on Valentine’s week, we’ll see the arrival of Marvel Studios’ next blockbuster ‘Black Panther‘, Guillermo Del Toro’s romantic Oscar-favourite ‘The Shape of Water‘ and the counter-programming comedy ‘Father Figures‘. ‘Black Panther‘ will easily top the box-office but ‘The Shape of Water‘ could compete well thanks to great reviews and awards-buzz.


If you enjoyed this article, then please consider donating to my Patreon campaign which gets you e-mail updates and exclusive rewards & perks – https://www.patreon.com/trilbee

You can also follow me on Twitter – @TrilbeeReviews

Posted In: 2018 UK Box-Office

Author: Trilbee

Post Views - 718

Posted: 17th Mar 18

[WPCR_INSERT]