UK Weekend Box Office (Jan 22nd – Jan 24th)
‘The Revenant‘ continues to survive in the cold U.K. wilderness with ‘Ride Along 2‘ in hot pursuit. Meanwhile, ‘The 5th Wave‘ and ‘Our Brand Is Crisis‘ both flop whilst ‘The Big Short‘ makes modest bank. All this and more happened at the U.K. box-office last weekend.
Thanks to strong word-of-mouth and awards-buzz, ‘The Revenant‘ was able to hold the No. 1 spot for the second week in a row and actually had a pretty strong hold by only dropping 30%. In 10 days, it has managed a hefty total of £12M which actually puts it above the total of ‘Mad Max: Fury Road‘ (£9.69M) after 11 days of play thanks to an early Thursday opening. It’s just trailing behind ‘The Martian‘s 11 day total of £13.21M but ‘The Revenant‘ has still done a great job as it’s not quite as mainstream.
With the BAFTAs on February 14th and the Academy Awards on February 28th, ‘The Revenant‘ will be in the public consciousness for the next few weeks meaning that a total gross of over £20M is highly likely. Leonardo DiCaprio’s last movie, the awards-contender ‘The Wolf of Wall Street‘ earned £22.7M in the U.K. so a number like that will definitely be a win for the acclaimed actor.
In February 2014, the Ice Cube and Kevin Hart comedy ‘Ride Along‘ had a solid debut of £1.42M and now, nearly two years later we have the sequel, ‘Ride Along 2‘, opening to £2.14M. That upward trajectory, while not huge, does confirm that Kevin Hart does have an audience in the U.K. and that this franchise has staying power, despite not being critically well received.
With ‘Star Wars: The Force Awakens‘ continuing to dominate, the new Oscar-contender (and current front-runner after its win at the PGA Awards) ‘The Big Short‘ had to settle for 4th place. Box-office comparisons are hard as ‘The Big Short‘ doesn’t line-up with director Adam McKay’s previous, farcical comedies such as ‘Anchorman 2: The Legend Continues‘ (£4.54M), ‘The Other Guys‘ (£1.98M) or ‘Step Brothers‘ (£1.68M), nor does it line-up with recent work the cast has done such as Steve Carell with ‘Foxcatcher‘ (£877K), or Christian Bale with ‘American Hustle‘ (£3.46M) or Brad Pitt with ‘Fury‘ (£1.98M). But much like ‘The Revenant‘, ‘The Big Short‘ is generating really strong word-of-mouth and awards-buzz and may end up sticking around in the charts for a while.
A big chunk of the charts is taken up from hold-over award contenders, but ‘Creed‘ did manage a 47% drop which may have been averted if it had more award-nominations outside of Sylvester Stallone’s “Best Supporting Actor” nom. ‘The Danish Girl‘ at No. 10 also had a pretty strong drop of 45% and ‘The Hateful Eight‘ dropped 50%. ‘Room‘ had the strongest hold by only dropping 7%, but that’s because 103 cinemas were added to its U.K. release, taking it from 197 to 300. Oddly enough, despite the arrival of ‘Ride Along 2‘, fellow-comedy ‘Daddy’s Home‘ still has legs and is still making more than £1M every weekend after 5 weeks. It only dropped 35% from last weekend and is easily one of the most successful comedies to be released in the U.K. in 2015.
As for recent additions, there were flops all around. ‘The 5th Wave‘ lacked the accessibility that other young-adult movies such as “The Twilight Saga”, “The Hunger Games” and “The Divergent Series” had with its 15-certificate. In the U.S. it’s rated PG-13 and wasn’t a big hit their either, so maybe the rating doesn’t matter much. But with it making $10M in the U.S. in its opening weekend, an opening of around £1M in the U.K. could have been expected, but ‘The 5th Wave‘ made half of that.
Outside of the Top 10, we have ‘Dark Places‘, based off of the novel by “Gone Girl” writer Gillian Flynn. With the movie of ‘Gone Girl‘ making £4.11M, expectations were high but with it only opening in 1 theatre with a £625 gross, opening in 36th place, it’s clear that distributor eOne mainly want to roll this movie out on DVD as quickly as possible (on February 22nd, in fact). Is the movie any good? I couldn’t tell you. But with a great cast comprised of Charlize Theron, Nicholas Hoult, Christine Hendricks, Chloë Grace Moretz, Tye Sheridan and Corey Stoll, you’d think eOne would have pushed it a bit more. Especially after ‘Gone Girl‘ was such a success. But with it only playing in one theatre, it can hardly be called a flop.
What a flop ACTUALLY looks like is Sandra Bullock’s political-drama ‘Our Brand Is Crisis‘ which opened semi-wide in 119 theatres in 20th place with £27K earning a per-theatre average of £233. Its themes and premise were never going to resonate strongly with a mainstream U.K. audience anyway, but middling reviews, a poor marketing campaign and an ill-timed release date certainly didn’t help.
Box-office takings are down 11% from last weekend, but up 19% from the same weekend last year where ‘Ex_Machina‘, ‘Mortdecai‘ and ‘The Gambler‘ opened. Next weekend sees a lot of new releases with ‘Spotlight‘ opening in limited release, ‘Dirty Grandpa‘, ‘The 33‘, ‘13 Hours: The Secret Soldiers of Benghazi‘ and ‘Youth‘ opening as well. Expect ‘The Revenant‘ to top the weekend again, but those other films will be vying for the silver and bronze medal.
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Posted In: 2016 UK Box-Office
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Posted: 31st Jan 16