UK Weekend Box-Office (Mar 16th– Mar 18th)
‘Peter Rabbit‘ opens big, ‘Paddington‘-style, whilst ‘Tomb Raider‘ does meh business and ‘Mary Magdalene‘ flops on arrival though maybe it can get a revival at Easter. All this and more happened last weekend at the U.K. Box-Office.
Delivering the 2nd biggest opening of 2018 so far (behind ‘Black Panther‘) we have ‘Peter Rabbit‘ delivering an incredibly strong £7.27M and firmly booting ‘Black Panther‘ out of the No. 1 spot after its 4-week reign. Despite rather mixed reviews it’s clear that the British-focused source material (based off the Beatrix Potter children’s tale) gave it lots of momentum. It opened larger than 2014’s ‘Paddington‘ (£5.12M) though not as well as its 2017 sequel (£8.26M), larger than ‘Coco‘ (£3.36M without previews) and ‘The Boss Baby‘ (£2.80M without previews) though it slightly lags behind ‘Despicable Me 3‘ (£8.26M). Basically, despite this not being a pre-existing movie franchise, it’s opening almost on-par with a popular sequel. With Easter next weekend this movie will have long legs. Whether or not those legs are as long as ‘Black Panther‘s remains to be seen. While word-of-mouth is not strong, ‘Peter Rabbit‘ will have no direct competition for…well, a long time.
Opening in second we find ‘Tomb Raider‘ which was probably hoping for a little bit more than its £3.08M opening considering that Lara Croft is British and that a lot of the first act of the movie was set in London. That opening of £3.08M also includes Thursday previews so the actual Friday-to-Sunday opening was £2.55M. In 2001 when ticket prices were much cheaper, ‘Lara Croft: Tomb Raider‘ starring Angelina Jolie opened to £3.85M (including previews) while its sequel ‘Lara Croft Tomb Raider: The Cradle of Life‘ opened much lower at £1.52M including previews. Compared to other recent videogame-to-movie adaptations we have ‘Need For Speed‘ (£2.01M), ‘The Angry Birds Movie‘ (£2.13M), ‘Warcraft: The Beginning‘ (£3.62M, though that was a 7-day figure with previews) and opening figures for ‘Assassin’s Creed‘ are hard to come by because it opened on New Year’s Day. While ‘Tomb Raider‘ may do well amongst this crowd, these are still really low bars.
‘Black Panther‘ and ‘The Greatest Showman‘ managed to hold on well despite the new competition, only falling 39% and 31% respectively. However, outside of the Top 4 we find some of the holdovers struggling with losses from last weekend ranging between 38% (‘Game Night‘) and 58% (‘Lady Bird‘). It also doesn’t help that none of the films in the bottom 6 of the chart earned more than £600K. However, for some of the small new releases, these aren’t bad numbers.
For example, at No. 10 we find the one-off event screenings of Michael Caine’s documentary ‘My Generation‘ which only played in 17 venues but managed £259K, giving it a huge per-theatre average of over £15,000. Although it should be noted that those screening events took place the prior Wednesday. Its actual weekend takings were a meak £9K. Still, those limited screenings did better than ‘Mary Magdaline‘ which opened at No. 11 to £238K despite being a semi-wide release with 423 venues. Its per-theatre average of £565 is terrible, especially if it wanted to be in a similar category to ‘The Passion of the Christ‘ which opened to £2.02M. Also, just below that we find arthouse darling ‘The Square‘ which earned £221K from 56 venues with a per-theatre average of £3,951. It’s the biggest opening for a foreign language arthouse film so far this year.
‘Peter Rabbit‘ helped propel this weekend to a 54% increase from the previous weekend but it couldn’t hope to match the same weekend last year when Disney’s ‘Beauty and the Beast‘ opened to an incredible £19.32M. Takings this weekend are down 42% compared to that. Next weekend sees the release of genre-blockbusters ‘Pacific Rim: Uprising‘ and ‘A Wrinkle In Time‘ whilst we also have Steven Sodenbergh’s psychological thriller shot on an iPhone; ‘Unsane‘. If anything has a chance to upset ‘Peter Rabbit‘ it’ll be ‘Pacific Rim: Uprising‘, but with next weekend being Easter it’ll have its work cut out for it.
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Posted In: 2018 UK Box-Office
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Posted: 29th Apr 18