UK Weekend Box-Office (Mar 23rd– Mar 25th)
‘Peter Rabbit‘ was able to easily hold off all competition as ‘Pacific Rim: Uprising‘ opens lower than its predecessor and ‘A Wrinkle In Time‘ bombs. All this and more happened last weekend at the U.K. Box-Office.
Only dropping 35% from last weekend, ‘Peter Rabbit‘ was easily able to hold onto the No. 1 spot against all-comers. With a 10-day total of 13.6M and the Easter Holiday still on the horizon, ‘Peter Rabbit‘s box-office prospects are high despite the poor word-of-mouth. Compare that to ‘Paddington 2‘ which had earned £16.9M in the same amount of time, ‘Peter Rabbit‘ is definitely making waves at the UK box-office.
Compare that to the opening weekend for blockbuster ‘Pacific Rim: Uprising‘ which opened at No. 2 with £1.65M. That’s a big disappointment, especially when compared to 2013’s ‘Pacific Rim‘ which opened in July 2013 to £2.19M in 3rd place where it couldn’t compete with family-friendly movies like ‘Despicable Me 2‘ and ‘Monsters University‘. It’s clear that UK audiences prefer talking monsters and animals and minions over Kaiju. ‘Pacific Rim‘s lifetime total was £8.39M and it’s hugely doubtful that ‘Pacific Rim: Uprising‘ could hope to match that take. In fact, we could be looking at less than £5M for its lifetime gross considering how crowded early Summer is going to be.
It its 6th weekend, ‘Black Panther‘ only dropped 29% with its rankings within the MCU still place it above ‘Captain America: Civil War‘ and below ‘Marvel Avengers: The Age of Ultron‘ at the box-office. ‘Tomb Raider‘ fell a rather hard 61% in its 2nd weekend whilst ‘The Greatest Showman‘, in its 13th week, only fell 28%.
Disney had a box-office bomb drop in theatres this weekend with ‘A Wrinkle In Time‘ based off the book of the same name by Madeleine L’Engle only earning £656K in wide release. The issue with this film in this market is that L’Engle is not a big name and the book has never had much of a presense on this side of the Atlantic. Oprah Winfrey is also not a box-office draw in the U.K. which makes this film a hard sell. When compared to ‘Unsane‘ which was made for such a tiny budget having a higher per-theatre average shows, once again, that success is relative.
Next up, Secret Cinema is back as it’s showing ‘Blade Runner: The Final Cut‘ which earned £349K. Last year, it showed ‘Moulin-Rouge!‘ in February which earned £377K in its opening weekend going on to make £4.48M by the end of its run. This year Secret Cinema is running until early July.
The market is down 26% from last weekend and also down 36% from the same weekend last year when ‘Beauty and the Beast‘ continued to dominate multiplexes. Next weekend will see some genuine competition face ‘Peter Rabbit‘ with ‘Ready Player One‘ and ‘Isle of Dogs‘ covering many demographics along with the R-Rated comedy ‘Blockers‘.
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Posted In: 2018 UK Box-Office
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Posted: 12th Jun 18