UK Weekend Box-Office (Mar 9th– Mar 11th)
‘Black Panther‘ and ‘The Greatest Showman‘ top the a rather weak showing at the box-office as nothing new showed up to crack the Top 10. Though ‘The Shape of Water‘ did receive a monetary push after its Oscar-wins. All this and more happened last weekend at the U.K. Box-Office.
For the first time since December 2015, the weekend before ‘Star Wars: The Force Awakens‘ was released, we find ourselves with zero brand new releases in the Top 10. That weekend became the lowest-grossing weekend of the year and the same holds true here as March 9th to March 11th’s total cumulative box-office gross of £12.02M is the lowest of 2018 so far. So what exactly has distributors running scared? Well next weekend will see the release of ‘Peter Rabbit‘ and ‘Tomb Raider‘ but those are hardly ‘Star Wars: The Force Awakens‘-style projected mega-hits so it’s hard to say.
That’s not to say that distributors didn’t try this weekend as lots of smaller films got mid-to-limited releases with the highest grossing new release being StudioCanal’s ‘You Were Never Really Here‘ opening in 12th place with £288K in 77 theatres. That’s a pretty decent showing, especially when compared to ‘Gringo‘ in 13th place which flopped with £215K in 423 theatres. Success is relative and ‘Gringo‘ may have performed badly but the British Comedy ‘Walk Like A Panther‘ did even worse in 20th with an anaemic £91K in 222 theatres. The movie was hoping to be the next ‘The Full Monty‘ and that’s clearly not even close to happening here.
So in 1st place we, once again, find ‘Black Panther‘ which only fell 16% this weekend meaning it was able to overtake the lifetime grosses of ‘Iron Man 3‘ (£36.50) and ‘Guardians of the Galaxy: Vol. 2‘ (£39.30M) meaning it’s now ranked 3rd in the UK behind ‘Marvel Avengers: The Age of Ultron‘ (£48.22M) and ‘Marvel Avengers: Assemble‘ (£51.34M).
In second we find ‘The Greatest Showman‘ still chugging along earning 26% more this week than it did last week; an unprecedented feat in a crowded market. There’s not much else to report with the box-office this weekend other than the impressive performances from last weekend’s holdovers. ‘Red Sparrow‘ only dropped 36% from last weekend and with its lifetime gross of £4.04M it has already out-grossed last year’s ‘Atomic Blonde‘ (£3.65M). That movie dropped 70% in its second weekend which explains why it performed so badly. Mother’s Day Sunday proved fruitful for ‘Finding Your Feet‘ which earned 26% more this weekend than it did last weekend.
The Oscar-movies performed well since this is the first weekend since the Academy Awards with ‘The Shape of Water‘ winning “Best Picture” and “Best Director” helping it to earn 30% more than last weekend. Its lifetime gross is £6.4M in 4 weeks and it’ll be interesting to see how long it remains in the charts after its awards-success. Once all the Oscar-films drop out of the Top 10, I’ll do a box-office ranking just for fun (if I remember). ‘Coco‘ only fell 8%, ‘I, Tonya‘ fell 25%, ‘Lady Bird‘ fell 22%, ‘Three Billboards Outside Ebbing, Missouri‘ 10%, overall the box-office held quite well in the face of zero competition.
Takings are down 17% from last weekend and also 27% down from the same weekend last year when ‘Kong: Skull Island‘ opened. Theatres will be happy that ‘Peter Rabbit‘, ‘Tomb Raider‘ and ‘Mary Magdalene‘ are opening next weekend to liven up the box-office. Expect ‘Peter Rabbit‘ to open strong ‘Paddington‘-style.
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Posted In: 2018 UK Box-Office
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Posted: 27th Apr 18