UK Weekend Box Office (Nov 6th – Nov 8th)
‘Spectre‘ quickly outpaces ‘Jurassic World‘ to become the biggest film of 2015 in the U.K., ‘Brooklyn‘ manages to gain a strong foothold in the charts and practically everything else this week bombed. All this and more happened a the U.K. box-office last weekend.
After ‘Spectre‘ had the biggest opening seven days in U.K. film history, the big question was how it would perform in the long run. Obviously, its seven-day opening “weekend” skews the figures but it dropped 34% this weekend from the ACTUAL weekend last week. ‘Skyfall‘ only dropped 20% but, once again, the figures aren’t wholly compatible. In terms of total gross, ‘Spectre‘ stands at £64M after 14 days whereas ‘Skyfall‘ earned £61.6M in the same time-span. This would indicate that ‘Spectre‘ will wind-up on top, but due to its opening weekend drop-off, it’s hard to tell if ‘Spectre‘ will have the same kind of momentum that ‘Skyfall‘ did.
The coming weeks for ‘Spectre‘ are comparable to ‘Skyfall‘s competition from 2012 as that movie faced competition from ‘The Twilight Saga: Breaking Dawn Part 2‘ where it dropped to No. 2 after three weeks in the No. 1 position. However, it did jump back to No. 1 in its 6th week of release. ‘Spectre‘ will have to content with ‘The Hunger Games: Mockingjay Part 2‘ in a few weeks time. How much its takings are hurt by the final instalment in the young-adult franchise will be the key as to whether or not it overtakes its predecessor.
However, ‘Spectre‘ has become the biggest U.K. release of the year so far, overtaking ‘Jurassic World‘ and becoming the 8th highest grossing U.K. film of all time. Next in its sights are ‘Harry Potter and the Philosopher’s Stone‘ with £66.1M which it will surely beat over the next week as well as ‘Mamma Mia!‘ with £68.5M.
Despite strong competition from ‘Spectre‘, ‘Brooklyn‘ actually managed to garner a strong opening despite its low-budget, and older-skewing premise. Its opening of £1.04M is more impressive when you take into account it was playing in fewer screens than any other movie in the Top 10 (sans ‘The Last Witch Hunter‘ which lost 105 screenings this weekend due to meagre attendance) boasting a strong per-theatre average that was only beaten this week by ‘Spectre‘. As expected from a high-profile Irish Film (success is relative) it earned a large portion of its box-office cash from Ireland; £432K to be exact.
Once you get out of the Top 3, the rest of the box-office is rather meagre and disappointing for everyone involved. ‘Burnt‘, despite being filled to the brim with big-names and playing in more screenings than ‘Brooklyn‘, managed less than half its takings. While a £446K opening isn’t an outright disaster, it’s incredibly disappointing when you take into account the large marketing push the studio did for ‘Burnt‘ in this country as its main setting is London. Clearly poor word-of-mouth hurt the movie’s chances significantly as ‘Chef‘ managed to earn £605K in its opening weekend of June 2014 with a smaller marketing-push and more diverse competition.
If we’re talking bombs we have ‘Scounts Guide to the Zombie Apocalypse‘ which opened wider than ‘Burnt‘ but did just over half the business. The movie has been critically panned which probably hurt its chances but it may find a second-life on DVD or VOD. Outside the Top 10, ‘Kill Your Friends‘ failed to connect with arthouse audiences with a per-theatre average of £605 from 169 theatres with a weekend gross of £102K. A deliberately unlikeable lead and weak word-of-mouth probably impacted its takings.
And also outside the Top 10 was ‘He Named Me Malala‘ which also performed weakly with a per-theatre average of £501 from 203 locations for a gross of £101K. Despite decent-to-strong reviews, it would seem that ‘Brooklyn‘ took a lot of this film’s older audience away. Though, the film’s distributor claims the movie performed well in Wembley and Feltham which has a high Asian Muslim population.
Apart from ‘Brooklyn‘, everything else this past weekend was living in ‘Spectre‘s huge shadow and didn’t perform up to par because of it. But, thanks to Bond, this weekend is up 53% from the same weekend last year where ‘Interstellar‘ opened at No. 1 with £5.37M. Next weekend offers some notable gems that may find some relative success, even though they won’t break the bank with ‘Steve Jobs‘ and ‘The Lady in the Van‘. It’ll be hard to know which movie will come out on top out of those two, but it’s safe to assume ‘Spectre‘ will hold for another week.
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Posted In: 2015 UK Box-Office
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Posted: 12th Nov 15