UK Weekend Box-Office (Oct 14th – Oct 16th)
‘Inferno‘ and ‘Storks‘ performed below expectations and did very little to stop ‘The Girl on the Train‘ from continuing to win over audiences. All this and more happened last weekend at the U.K. Box-Office.
Despite a sizeable drop of 51% from last weekend, ‘The Girl on the Train‘ did more than enough to hold onto the No. 1 spot at the U.K. box-office. Though, to be fair, that drop takes into account the early preview earnings that ‘The Girl on the Train‘ also earned last week. The actual three-day to three-day drop is a more respectable 34%. Either way, the film still has strong momentum with its 12-day total of £13.92M compares favourably with ‘Gone Girl‘ which had earned £9.80M at the same stage in its run. ‘Gone Girl‘ almost reached £22.50M during its lifetime, which is a total that ‘The Girl on the Train‘ will most likely surpass.
However, ‘The Girl on the Train‘s success has come at the expense of ‘Inferno‘ which opened to £2.97M which isn’t a bad opening…until you take into account the openings of previous Dan Brown “Da Vinci” adaptations. In 2006 ‘The Da Vinci Code‘ opened to £9.50M and that doesn’t even take into account ticket-price inflation and then in 2009 we had ‘Angels & Demons‘ which opened with £6.05M and now, seven years later, ‘Inferno‘ has proven that despite Tom Hanks’ charm, this franchise does not have staying power and that Sony is dealing with a franchise with significant diminishing returns.
Warner Bros. have started to become a significant player in the Animation World and after their last animated offering in 2014 with ‘The LEGO Movie‘ opened with £8.05M, expectations are high for ‘Storks‘. However, expecting an opening that large from ‘Storks‘ might be unfair as ‘The LEGO Movie‘ was dealing with a global brand with very recognisable characters, whereas ‘Storks‘ is all about the premise based on an old myth. Either way, Warner Bros. should be happy with the £2.24M opening, but not over the moon with it. Especially when you take into account that ‘Storks‘ will not have strong legs since ‘Trolls‘ opens next weekend and will be directly competing with it and has much stronger marketing momentum. Expect ‘Storks‘ to get absolutely crushed next weekend.
Next up we find the special screening of ‘Miss Saigon: 25th Anniversary Performance‘ which earned £1.92M which is great when compared to the £551K opening of the ‘The Phantom of the Opera: 25th Anniversary Concert‘ in 2011. However, the latter film only played at 255 venues whereas ‘Miss Saigon: 25th Anniversary Performance‘ played at 550 which shows just how popular and lucrative these musical/stage production events have become over the past few years.
We also have ‘Bridget Jones’s Baby‘ surpassing the lifetime total of ‘Bridget Jones’s Diary‘ (£42M) with £44.12M, making it the most successful romantic comedy in U.K. history. With ‘Miss Peregrine’s Home for Peculiar Children‘ earning £1.42M, it’s the 5th time in 2016 where six titles earned more than £1M. In fact, when you take into account early screenings of ‘Trolls‘ (which isn’t counted in the Top 10) it’s actually seven films which is the biggest spread of wealth at the box-office since the first week of January 2015 (the first box-office report I ever wrote) where seven films surpassed £1M (‘The Theory of Everything‘, ‘The Hobbit: The Battle of the Five Armies‘, ‘Paddington‘, ‘The Woman in Black 2: Angel of Death‘, ‘Night at the Museum: Secret of the Tomb‘, ‘Exodus: Gods and Kings‘, ‘Birdman or (The Unexpected Virtue of Ignorance)‘ and ‘Annie‘).
The box-office was up 0.7% from last weekend but down 16% from last year when ‘Hotel Transylvania 2‘, ‘Suffragette‘ and ‘Pan‘ opened. Next weekend, we’ll see a slew of new releases vying for mainstream attention with ‘Trolls‘, ‘Jack Reacher: Never Go Back‘, ‘I, Daniel Blake‘, ‘The Queen of Katwe‘, ‘Keeping Up With The Joneses‘ and ‘Ouija: Origin of Evil‘. Expect ‘Trolls‘ to easily take the top spot and expect ‘I, Daniel Blake‘ to perform very well at indie venues in limited release.
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Posted In: 2016 UK Box-Office
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Posted: 10th Jan 17