UK Weekend Box-Office (Oct 21st – Oct 23rd)
‘Trolls‘ and ‘Jack Reacher: Never Go Back‘ draw audiences to mainstream cinemas and ‘I, Daniel Blake‘ prompted audiences to flock to indie venues. All this and more happened last weekend at the U.K. Box-Office.
Along with the £2.53M preview takings from last weekend combined with the actual weekend figures of £3.11M, ‘Trolls‘ joined the ranks of ‘Finding Dory‘, ‘Kung Fu Panda 3‘, ‘Sausage Party‘ and ‘The Secret Life of Pets‘ to be a No. 1 animated movie in 2016. When combined with the preview takings, it’s a solid opening especially when you consider that ‘Finding Dory‘ and ‘Storks’ are still playing and providing some competition. The last non-sequel Dreamworks movie was ‘Home‘ in 2015 which opened to £6.03M so while it’s a slight downgrade, the two films opened at very different times of the year and with the October Half-Term ‘Trolls‘ should have staying power.
Unlike ‘Storks‘ which fell to No. 8 with a 70% drop. Ouch. Down came baby, cradle and all, I guess.
Next we have ‘Jack Reacher: Never Go Back‘. The benchmark is obviously the 2012 ‘Jack Reacher‘ which earned £2.33M when you discount previews due to the Boxing Day release date. In that respect, the £2.42M opening for ‘Jack Reacher: Never Go Back‘ (when you include previews you get £2.68M) it shows that while not many brand new fans come out to see Jack Reacher, it seems that the already converted went back to the theatre. The original ‘Jack Reacher‘ maxed out at £9.45M. ‘Jack Reacher: Never Go Back‘ will do well if it gets the same results.
Further down the chart, we find ‘Bridget Jones’s Baby‘ with a lifetime total of £46.46M, beating ‘The Jungle Book‘s total of £46.1M to become the most successful movie of 2016. Whether or not it can hold that title with the impending releases of ‘Doctor Strange‘, ‘Moana‘, ‘Fantastic Beasts and Where To Find Them‘ and ‘Rogue One: A Star Wars Story‘ is another matter.
This October, despite Halloween right around the corner, we have no horror offerings other than ‘Ouija: Origin of Evil‘. The original film opened ON Halloween to £1.37M so the sequel’s opening of £771K isn’t encouraging. However, the film was cheap to make and considering how bad the last movie was, the fact that the sequel earned THAT much is quite surprising. But ‘Ouija: Origin of Evil‘ will have zero competition throughout October so it may be able to earn bank over the next few weeks. ‘Ouija‘ maxed out at £3.25M, so let’s see if ‘Ouija: Origin of Evil‘ can at least match it.
Director Ken Loach’s new film ‘I, Daniel Blake‘ opened this weekend in limited release to £444K giving it a brilliant per-theatre average of £4,732 since it only played at 94 venues. Thanks to strong marketing and topical, headline-grabbing subject matter, it’s already nearly surpassed the lifetime total of Loach’s last film ‘Jimmy’s Hall‘ which topped out at £543K in 2014. It’s unlikely that the film will surpass the total of ‘The Wind That Shakes The Barley‘ (£3.91M) due to the much smaller release strategy and also the fact that ‘The Wind That Shakes The Barley‘ made almost its entire gross in Ireland and was a massive, staggering success in that region. However, depending on how distributor eOne expands the screenings in the coming weeks, it could come very close. The fact it managed to surpass ‘Keeping Up With The Joneses‘ which only managed £282K despite playing in almost 200 more venues is more demonstrative of ‘Keeping Up With The Joneses‘ being a flop as opposed to ‘I, Daniel Blake‘ being a huge hit.
Takings are up 7% from last weekend and up 38% from the same weekend last year when ‘Paranormal Activity: The Ghost Dimension‘ opened. Next weekend sees the arrival of ‘Doctor Strange‘ with rival distributors giving that movie a very wide berth with only the Bollywood film ‘Ae Dil Hai Mushkil‘ taking a notable counter-programming stance. Expect ‘Doctor Strange‘ to dominate.
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Posted In: 2016 UK Box-Office
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Posted: 11th Jan 17