UK Weekend Box-Office (Sept 23rd – Sept 25th)
‘Bridget Jones’s Baby‘ continues to hit the motherload whilst ‘Finding Dory‘ keeps swimming and ‘The Magnificent Seven‘ opens modestly. All this and more happened last weekend at the U.K. Box-Office.
In its second weekend, ‘Bridget Jones’s Baby‘ continues to dominate the box-office and there seems to be no signs in it slowing down anytime soon. Last weekend it earned £8.01M, during the Monday-Thursday period it earned £6.65M and finally £6.47M between Friday and Sunday which shows that it’s appealing to all demographics and only suffering a 19.4% drop week-on-week suggests the film has staying-power and good word-of-mouth.
This success is all the more impressive when you take into account that ‘Bridget Jones’s Baby‘ is getting by on charm and nostalgia alone as it’s hardly a star-studded, spectacle-driven blockbuster movie. The movie, in 10-days, has already overtaken the U.K. lifetime grosses of ‘Independence Day: Resurgence‘ (£12.10M), ‘X-Men: Apocalypse‘ (£18.35M) and it will overtake ‘Jason Bourne‘ (£23.03M) soon. It’s also the highest grossing September movie in U.K. history, overtaking the previous record-holder; ‘Legend‘ from 2015 with £18.3M.
While ‘The Magnificent Seven‘ remake found itself comfortably in the No. 2 spot, ‘Bridget Jones’s Baby‘ still exceeded its gross three times over. But still, the remake has done quite well especially when compared to other modern westerns. Its opening of £2.13M is just below-par with other high-profile westerns like ‘Django Unchained‘ (£2.80M) and ‘The Hateful Eight‘ with £2.78M). The movie could perform well in coming weeks, but Westerns aren’t big business in the U.K. But still, this is easily one of the biggest openings of Denzil Washington’s career.
All the family-films held strong this weekend with ‘Kubo and the Two Strings‘ only falling 19% to climb up the charts to 3rd place. Though it’s a pretty week 3rd place as it’s the lowest-grossing No. 3 movie since ‘Gods of Egypt‘ back in June with £463K. ‘Finding Dory‘ only dropped 9% in its 9th weekend at the box-office allowing it to jump up 4 places to No. 4. ‘The BFG‘ only fell 1.2%, ‘Pete’s Dragon‘ 4.8% and ‘The Secret Life of Pets‘ 2.8%. Also, thanks to an additional 13 venues, ‘Hunt for the Wilderpeople‘ only dropped 26% from last weekend.
With older-skewing movies like ‘Bridget Jones’s Baby‘ and ‘The Magnificent Seven‘ being combined with younger, family-friendly fare, it left the young-adult adaptation ‘The Girl With All The Gifts‘ with a niche audience and its box-office reflected that. Whilst its low-budget roots and modest marketing suggests a decent opening with £432K, when you look at its weak per-theatre average it seems that Warner Bros. might have released it a bit too wide and diluted screenings. But it couldn’t exist solely in independent venues because teenagers and young-adults would rather visit multiplexes, so Warner Bros. were in a difficult position. When compared to other genre young-adult fare like ‘The Hunger Games‘ (which opened to £4.90M) then it really couldn’t hope to stand out.
While takings were down 13% from last weekend, they were up 61% from the same weekend last year almost single-handedly due to ‘Bridget Jones’s Baby‘. There are plenty of new releases next weekend with Tim Burton’s ‘Miss Peregrine’s Home For Peculiar Children‘ expected to win the day, with ‘Deepwater Horizon‘, ‘Supersonic‘ and ‘Free State of Jones‘ providing counter-programming. But can anyone stop Bridget Jones and Mark Darcy?
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Posted In: 2016 UK Box-Office
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Posted: 27th Dec 16